London: Design and Innovation in Marketing Fellowship: The Global Perspective
Program dates in 2010: January 4 - 17, 2010
BMGT 398K
This team-taught interdisciplinary course will provide students with an essential global focus on the world of design, innovation and marketing and their economic symbiotic interrelationship. Since the Industrial Revolution, London has been an important leader in contemporary design and marketing, and remains so today. Among the over 700 creative companies operating in the city are a multitude of world-renown full-service design and marketing firms with global reach, such as Pentagram, Saatchi & Saatchi, and Arnold Worldwide. In addition, London is home to an extraordinary array of relevant museums and galleries, including the Victoria and Albert Museum—the best and oldest museum dedicated to design and the decorative arts—as well as the highly influential Design Council, and its Design Museum.
Participants in this course will gain
1. An increased understanding of how the global business environment affects design, innovation and marketing, and vice versa.
2. An increased awareness of the influence of culture and history on design.
3. A broader world-wide perspective of design and marketing in an wholistic experiential way.
4. An introduction to design and marketing leaders, opening potential internationally-oriented career paths and employment contacts.
The course will feature daily site visits and lectures by the instructors, and presentations by the practitioners at a selection of the design and marketing firms, museums, research and architectural firms and organizations dedicated to the merger of design and marketing as related to business strategy and global economics. Students will live in flats in central London.
Faculty and Staff
This unique interdisciplinary course will be taught by both the design and the marketing professors leading the Fellowship program.
Professor Mary Harms joined the faculty at The University of Maryland in Fall, 2001, after moving from Ames, Iowa. She has been teaching marketing at the university level for 29 years. While at Iowa State University, she was twice awarded the Teacher of the Year award from the College’s Student Business Council. She also served as the ISU Business College’s Director of Marketing and Alumni Relations, in addition to teaching, from 1999-2001. Prof. Harms currently teaches Electronic Marketing, Marketing Strategy and Design in Marketing at the undergraduate level. She received the Krowe/Legg-Mason award in 2006 for teaching effectiveness. Professor Harms career has included working as a graphic designer in Phoenix, Arizona, an interior designer in Minneapolis, Minnesota and Madison, Wisconsin and a store designer in Iowa and Colorado.
Professor Ruth Lozner has been Associate Professor in the Department of Art at the University of Maryland since 1986. Before coming to UM, Prof. Lozner held faculty positions at the University of the Arts, where she was Chair of the Illustration Department; and Parsons School of Design, where she was Adjunct Professor of Illustration and Design. Ms. Lozner has worked also worked as Art Director for AMES Film and Video Productions (receiving three local Emmy Awards); Art Director of the section fronts for The Journal Newspapers, Inc. (including Army Times, Navy Times, Federal Times, Montgomery Journal) and Art Director of WNVT- TV Channel 53, a PBS affiliate in Virginia. She is an award-winning illustrator, and author of the textbook, “Scratchboard for Illustration.” Her Fine Art work of assemblage sculpture and paintings have been shown in numerous gallery exhibitions and museums. Ms. Lozner lectures extensively on the Interface of Design and Business, Design Thinking and Innovation and Contemporary Design Pedagogy.
For program and course information, please contact either Professor Harms or Professor Lozner.
For questions about the application, registration and pre-departure logistics, please contact the please contact the Study Abroad Office at 301-314-7473.